Q1

What is new at Giro for the 25-26 ski season? What trends does Giro see in snow sports gear?

A: For the 25-26 season, Giro is unveiling a full rebrand. We took a deep dive into our design and development process — our relentless drive for innovation and creating the best-performing snow products for skiers and riders — and recognized it was time to open a new chapter. At the center of this evolution is our bold new Excelleration logo, a mark that honors Giro’s design heritage while representing the performance and design pillars that accelerate us into the future.

As part of this milestone season, we’re also introducing the next generation of the Method Goggle. Since its debut, the Method has been a rider favorite, and our design team set out to celebrate it with fresh innovation. The 25-26 Method debuts a new Quick-Change Lens System featuring a snap-in, snap-out post design that locks the lens securely to the frame. The result: faster swaps — even with gloves on — and a more durable, dependable fit than magnets alone. While Giro continues to use hybrid systems of magnets and locks in other goggles, the Method is built as a true workhorse — simple, rugged, and reimagined for maximum ease of use.

Q2

How has Giro addressed tariff uncertainty? What does this mean for your retail partners?  

A: Unfortunately, like most snow brands, Giro has increased pricing on Fall 2025 snow product. We were able to absorb some of the margin hit for this season and have cut some spending to help with that margin hit. We were already in the process of moving product out of China into other countries and that continues.

Q3

As an industry manufacturer, what does Giro think should be done to promote and grow winter sports participation? What is working now?

A: At Giro, we celebrate the winning moments of our athletes and designers to inspire and grow participation in winter sports. We take pride in creating products that help keep riders of all levels safe in the mountains, whether they’re Olympians and World Champions or first-time skiers and snowboarders. Our constant drive to improve helmets and goggles comes from one ambition: to give every rider the confidence to enjoy the mountain, from their very first lift ride to their biggest podium.

Authentic storytelling is central to who we are — sharing the transparency behind our development process, the creativity of our designers, and the inspiration of our athletes has allowed us to connect with new audiences and spark interest in snow sports. We continue to seek meaningful ways to engage with our community — pros and beginners alike — on the mountain and through events and community support programs. The mountains fuel our passion and sharing that passion with the world is at the heart of everything we do. 

Q4

Where do you see your company — and snow sports — heading in the next decade?

A: Giro will remain driven by innovation, safety, and performance for decades to come. We are committed to continually advancing our products so skiers and riders can experience the mountains in new ways — always with confidence and protection. As snow sports evolve to become faster, more extreme, and more diverse, Giro will remain a trusted partner, pushing innovation to shape the future of the sport.