NSSRA Announces New POS Data Trend Reporting Partnership
New Data Platform Will Provide Critical Aggregated Sales Data Each Week for Participating Members
MOUNT PROSPECT, IL – The National Ski & Snowboard Retailers Association (NSSRA) announces an exclusive partnership with SportsOneSource, LLC (SOS) to produce weekly snow sports sales data trend reporting using SOS’s proprietary SSI Data platform.
“This new program will report sales data to the industry on a regular, timely basis, which retailers sorely need,” said Wilbur Rice, Chairman of NSSRA Board of Directors and owner of Equipe Sport in Rawsonville, VT. “By having this critical sales data available each week, specialty snow sports retailers will be able to identify trends and make decisions closer to real time than they currently are able.
“We believe that SportsOneSource is well qualified to provide this service to our members,” Rice said. “SportScanInfo has provided timely sales data reporting on a weekly basis in many sports and outdoor-related product categories since 1998.
“We encourage all of our members to sign up for this program,” Rice added. “The more storefronts contributing their anonymous data, the stronger the data, which is a benefit to all members and for companies purchasing the research.”
The partnership between SportsOneSource and NSSRA is the first retailer-based partnership for SportsOneSource and its SSI Data platforms. SportsOneSource is launching its new SSISnowSports.com data platform this fall to provide weekly sales trend reporting based on data feeds from a broad range of retailers, including specialty shops, chain specialty retailers, big box sporting goods stores and the biggest names in Internet sales.
“The entire SportsOneSource team is excited about this partnership with NSSRA as we launch the new SSISnowSports.com platform in September,” said James Hartford, CEO of The SportsOneSource Group. “The new platform is built on our new Hybrid Tabbed Platform (HTP) technology that enables specialty retailers and vendors to move quickly across the data from footwear to apparel to essentials and hardgoods.”
The new platform will initially provide access to online weekly trend reporting across categories, brands and products, and features the ability to track sales trends by color and technology. Weekly data is available within five days of each weekly close to enable retailers to access actionable data in season as it progresses.
NSSRA members who participate in this program will provide weekly POS data to SOS, which will aggregate the data and report its findings on a weekly basis. The research will cover sales of equipment, clothing and essentials for Alpine and cross country skiing and snowboarding as well as footwear and apparel for the broader outdoor market. Participating members will receive free access to the data via SSI’s secure website. Aggregating the data at the channel and region level protects the anonymity and confidentiality of each member’s data.
At its Board of Directors meeting in January, NSSRA appointed a committee to develop a POS data research program, and the committee worked diligently to identify the best potential partner and negotiate an agreement that would benefit all members.
Committee members are NSSRA Chairman Wilbur Rice, Equipe Sport, Rawsonville, VT; and Directors Steve Rogers, Sports Specialists Ltd., Golden, CO; and Teddy Schiavoni, Summit Ski & Snowboard, Framingham, MA.
This is the second new research offering for NSSRA members this year. The Association launched its Compensation and Benefits Report in May. The Snow Sports Participation Report and Cost of Doing Business Survey have been exclusive NSSRA member benefits for many years.