MEMBER SPOTLIGHT
BRICK WHEELS

Chris Wegner, Service Manager 

     Q1

Tell us about Brick Wheels. How long have you been in business and how did you get involved in the outdoor industry?

A. Brick Wheels was established in 1976 with an eye toward the outdoor lifestyle that is prevalent in Northern Michigan. Focusing mostly on bikes in the warmer months, with skis and snowshoes during our formidable winters. We have been a staple of the Traverse City sporting scene ever since, providing unmatched service and quality equipment for all of the northern Michigan area.

      Q2

How has your business changed since the pandemic? What was your 2023 like? Any predictions for 2024?

A: During the pandemic we, like so many other outdoor-driven businesses, saw a boom in traffic. We were able to weather the industry-wide inventory availability issues pretty well and came out of the pandemic stocked well. We had a little bit of a plateau in 2023 and hope to maintain steady growth into and throughout 2024.

    Q3

What is your best practice for customer service?  

A: Our best practice for customer service is pretty simple: listen to the customers' wants and needs and treat everyone with courtesy and respect. We leave our ego at the door and all work together to do our best for the customer and their experience.







     Q4

Tell us about Mud, Sweat and Beers and Mt. Holiday, the non-profit ski hill, in Traverse City. How does Brick Wheels embrace this event and other community activities?

A:  Mud, Sweat, and Beers is a great event. It is hosted at one of our local ski hills right here in Traverse City. There are many races there and at the attached VASA trail system in the fall that lead up to the Iceman Cometh race which is one of the largest MTB races in the country. In the winter there are the VASA ski races and high school race teams along with many other races in the northern Michigan area. We sponsor events like these through advertising, financial support, volunteer work, and services oriented to both XC and Downhill races.

    Q5

What are the benefits of being a member of NSSRA?

A: The benefits of being a member of NSSRA are numerous. Of course, there is the incredibly valuable binding indemnification list that is produced every year that keeps us in the know on which bindings can still be supported and serviced. It also keeps us up to date on the latest trends in the ski/snowboard industry and forecasting what to expect going forward. The NSSRA is a great tool for providing us with support and knowledge to best serve our customers.
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