A: Mud, Sweat, and Beers is a great event. It is hosted at one of our local ski hills right here in Traverse City. There are many races there and at the attached VASA trail system in the fall that lead up to the Iceman Cometh race which is one of the largest MTB races in the country. In the winter there are the VASA ski races and high school race teams along with many other races in the northern Michigan area. We sponsor events like these through advertising, financial support, volunteer work, and services oriented to both XC and Downhill races.