Welcome to the National Ski & Snowboard Retailers Association! 
NSSRA, founded in 1987, represents specialty snowsports retailers, and advocates on
their behalf on issues affecting their businesses. Each year, NSSRA holds its membership
meeting and a meeting of the Board of Directors at the SIA Snow Show. All specialty
snowsports retailers are welcome to attend.

National Ski & Snowboard Retailers Association
1601 Feehanville Drive, #300
Mount Prospect, IL 60056
Toll free: (888) 257-1168
Fax: (847) 391-9827

Larry Weindruch, President

Latest News

New NSSRA Officers and Directors

From left: New NSSRA Director Gordon Geiger, Treasurer Greg Dekdebrun, Chairman Wilbur Rice, Vice-Chair Lori Underwood, Immediate Past Chairman Brad Nelson, and new Director Teddy Schiavoni. 

NSSRA Board of Directors Elects Officers, New Directors

MOUNT PROSPECT, IL – At its annual meeting in Denver, the National Ski & Snowboard Retailers Association (NSSRA) Board of Directors elected the following officers, whose terms began February 1:        

·         Chairman – Wilbur Rice, Equipe Sport, Rawsonville, VT

·         Vice Chair/Chair-Elect – Lori Underwood, Peter Glenn of Vermont, Fort Lauderdale, FL

·         Treasurer – Greg Dekdebrun, Dekdebrun’s Ski & Snowboard, Ellicottville, NY

·         Past Chairman – Brad Nelson, Hi Tempo Ski Snowboard & Sail, White Bear Lake, MN 

Rice succeeds Nelson, who has served on the Board as Chairman and in other capacities for more than a decade. Nelson will remain on the Board as Past Chairman, replacing Paul Prutzman, formerly of Pinnacle Sports, Inc., Reading, PA, whose term has expired.

At the NSSRA Annual Membership Meeting at the SIA Snow Show in Denver, Chairman Rice recognized Nelson for his service to the Association and presented him with a personalized Minnesota Wild hockey sweater as a memento in appreciation for his contributions to the snowsports industry.

“Brad has been a tireless advocate for ski and snowboard shops for more than a decade, and we appreciate his efforts,” Rice said. “He has helped lay the groundwork for the Association to grow and become a more meaningful part of the industry, and we thank him for that.”

The NSSRA Board also filled two vacancies by electing the following specialty snowsports retailers:

·         Teddy Schiavoni, Summit Ski & Snowboard, Framingham, MA

·         Gordon Geiger, Geiger’s Ski & Sport Haus, Chagrin Falls, OH

Retaining their seats on the Board of Directors are: Tom Fuerst, Pedigree Ski Shop, White Plains, NY; Tom Gately, Snowsports Merchandising Corp., Springfield, MA; Tracy Gibbons, Sturtevant’s, Bellevue, WA; Larry Merkel, Round House Sports Center, Inc., Bozeman, MT; Alan Newman, Alpine BoardSports, Scottsdale, AZ; Steve Rogers, Sports Specialists Ltd., Golden, CO; and Dale Schaefer, Aurora Action Sports, East Aurora, NY.

In addition to Rice’s remarks at the Membership Meeting, Snowsports Industries America (SIA) President David Ingemie and National Ski Areas Association (NSAA) President Michael Berry also praised Nelson for his efforts to bring retailers, manufacturers and ski areas together to grow the industry.

Announcing a new NSSRA member benefit:
Sword & Shield provides cybersecurity services for retailer members

NSSRA retail members now have access to cybersecurity services through a brand new alliance between the National Sporting Goods Association (NSGA) and Sword & Shield Enterprise Security, Inc. Through the new arrangement, NSSRA retail members can manage their information security using member-only discounted rates for best-in-class cybersecurity solutions with Sword & Shield.

The first step any small- to mid-sized businesses can take to start protecting your data is a risk assessment, which will help your company determine what is at stake. Sword & Shield uses in-depth reports that feature detailed remediation steps to clearly identify and describe critical vulnerabilities and to provide a customized roadmap that leads an organization to a secure state.

By providing access to Sword & Shield’s experts, NSSRA presents a more accessible solution so you can continue to build your business without sacrificing a loss in profit or reputation. If you are interested in learning more about how Sword & Shield can help your company, please go to  http://www.swordshield.com/alliances/nsga/. A Sword & Shield representative will contact you on request. 

Protecting critical data since 1997, Sword & Shield is the premier holistic information security provider. With solutions designed to meet the needs of a dynamic security and compliance landscape, it delivers evaluation, remediation, and ongoing monitoring and management to ensure you maintain the most comprehensive security posture possible.

Unlike many consulting firms, Sword & Shield specializes in three distinct, connected areas: information security, compliance, and managed services. The consultants are certified, experienced professionals, and their security services are comprehensive, allowing them to be a single stop consulting solution.

If you have any questions, please contact Larry Weindruch at NSSRA, (847) 391-9825 or email: lweindruch@nssra.com.

NSSRA Presents Inventory Management Webinars

As part of the exclusive master membership agreement between NSSRA and the National Sporting Goods Association (NSGA), all NSSRA members are eligible to view two special webinars on inventory management created by NSGA for retailers. These webinars were presented by retailing expert and author Tom Shay. Use your new member login to view them on the NSGA Learning Center. If you did not save the notice with your new login, please re-open your most recent NSSRA newsletter, which was sent via email earlier this month. The new login/membership number appears at the top. Or, you can contact NSSRA President Larry Weindruch, lweindruch@nssra.com, or call: (847) 391-9825. The webinars are also available for $295 to non-members. If you're interested in purchasing the webinars, please contact Larry Weindruch.

NSSRA Recognizes and Thanks These Supporting Members

Apex Sports Group, LLC

Boa Technology, Inc.

Comfort Zone Apparel

Cross Insurance

Dalbello Sports

Dryguy, LLC

Fischer Skis US

Head, USA

Horizon Agency, Inc.


Leisure Trends Group

Leki USA, Inc.

Marker-Volkl USA

National Ski Areas Association (NSAA)

Nils, Inc.

Nordica USA




Smith Optics

Snowsports Industries America (SIA)

Sports, Inc.

Tecnica Group USA

Turtle Fur Group

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