NSSRA Creates New Membership for Small Shops
At the 2014 its meeting in
Denver, the NSSRA Board of Directors approved changes in the dues structure to
$299 for managements with 1-4 shops and $499 for managements with five or more
NSSRA’s membership recruitment efforts focus on a universe of approximately 2,000 managements. An examination of our membership and those who are not NSSRA members reveals that approximately 85% of large snowsports shops in the country are members of NSSRA. It also shows that a great majority of non-member ski and board shops are small, family-owned businesses, many with snowsports sales of $250,000 or less.
The Board believes that our lowest membership fee of $299 is too expensive for very small shops. It understands how important it is for these shops who wish have access to full NSSRA membership services and benefits not be shut out by the cost of joining the Association.
Therefore, the NSSRA Board of Directors approved a new membership fee of $99 for single-store retailers who sell snowsports equipment with no more than $250,000 in sales per year.
The Association has a great deal of important work to do, not the least of which is working with other industry stakeholders to increase snowsports participation. To that point, NSAA has recently published projections that show – without a concerted industry-wide effort – skier/snowboarder visits could decline by as many as 17 million visits in the next decade.
This would be disastrous for our industry, which is why we need your support and the support of all specialty snowsports shops now more than ever. NSSRA is creating a Grow the Sport effort that will provide you with the tools you need to create interest in skiing and riding in your own communities and show you how to work in partnership with areas to create new participants.
The first installment in that effort will be sent to all NSSRA members in early July, so please keep an eye on your email in box.
A downloadable membership application is available by clicking the Join NSSRA tab on the left.
The new dues level is effective immediately and will give members access to all NSSRA programs and services, which carry a value in excess of $1,000. Member benefits include:
· Advocacy on issues affecting specialty snowsports retailers
· Annual Combined Indemnified Bindings List
· Exclusive NSSRA research reports
Ø Annual Snowsports Participation Report
Ø Biennial Cost of Doing Business Benchmarking Report
Ø Retailer Compensation and Benefits Report (new for 2014)
· FedEx express shipping and UPS Freight program (PartnerShip)
· Card payment processing service (Bankcard Systems)
· Discounted promotional financing program via store branded credit card (GE Capital)
· Electronic marketing services (Constant Contact)
· Website design and hosting (Skywax)
· Business insurance program (Emery & Webb)
· Access to the National Sporting Goods Association Information Center (via master membership in NSGA)
· NSGA Integrated Benefits Plan (Willis Insurance, Allstate Benefits, Humana)
· Representation at the ASTM F27 snowsports committee meetings
· Annual membership meeting (held during SIA Show)
NSSRA Delegation Attends NSAA Annual Convention
NSSRA Chairman of the Board Brad Nelson, Hi Tempo Ski, Board & Sail, White Bear Lake, MN, and Director Tom Gately, President of the Snowsports Merchanding Corp. (SMC), attended the event to become better informed about ski area efforts to increase the number of snowsports participants and to explore ways the NSSRA membership can support or build an initiative to grow participation.
“As NSSRA continues to grow, it is our goal to provide our members with the tools to implement a national grass-roots program to welcome new participants to skiing and boarding,” Nelson said. “We are happy to work with and learn from the experience of NSAA in the ‘grow the sport’ arena. We think that the specialty retail community has unique advantages that can be leveraged to allow retail shops to become the gateway to the snowsports world. Our plan is to develop a retailer oriented “grow the sport” campaign that will work in concert with the current efforts of NSAA and the Snowsports Industries America (SIA).”.
“We are looking forward to developing a shared understanding of the future of snowsports,” NSAA President Michael Berry said. “With NSSRA, SIA and NSAA all working together, it greatly increases our ability to bring new participants to skiing and snowboarding.”
“It is another positive step to have the major segments of the snow sports industry together again to discuss roles and how each of us can pool and utilize our different talents and assets in growing snow sports,” said SIA President David Ingemie. “Working together will magnify our strength and make our chance for success much better.”
NSSRA Presents Inventory Management Webinars
of the exclusive master membership agreement between NSSRA and the National
Sporting Goods Association (NSGA), all NSSRA members are eligible to view two
special webinars on inventory management created by NSGA for retailers. These
webinars were presented by retailing expert and author Tom Shay. Use your new member login to view them on the
NSGA Learning Center. If you did not save the notice with your new login,
please re-open your most recent NSSRA newsletter, which was sent via email
earlier this month. The new login/membership number appears at the top. Or, you
can contact NSSRA President Larry Weindruch, email@example.com, or call: (847)
391-9825. The webinars are also available for $295 to non-members. If you're
interested in purchasing the webinars, please contact Larry Weindruch.
3M Trade Show Management Services
Aegis Insurance Markets
Boa Technology, Inc.
Descente North America, Inc.
Dynacraft BSC, Inc.
Fischer Skis US
Horizon Agency, Inc.
Hotronic USA, Inc.
Leatherman Tool Group, Inc.
Leisure Trends Group
Snowsports Industries America (SIA)
Sports Accessories/America (SAA)
Tecnica Group USA
Turtle Fur Group