Welcome to the National Ski & Snowboard Retailers Association! 
NSSRA, founded in 1987, represents specialty snowsports retailers, and advocates on
their behalf on issues affecting their businesses. Each year, NSSRA holds its membership
meeting and a meeting of the Board of Directors at the SIA Snow Show. All specialty
snowsports retailers are welcome to attend.

National Ski & Snowboard Retailers Association
1601 Feehanville Drive, #300
Mount Prospect, IL 60056
Toll free: (888) 257-1168
Fax: (847) 391-9827

Larry Weindruch, President

Latest News

NSSRA Board of Directors Elects Officers

Teddy Schiavoni, Chairman; Lori Underwood, Vice Chair; Greg Dekdebrun, Treasurer; and Wilbur Rice, Past Chair,
will serve two-year terms starting January 2017

MOUNT PROSPECT, IL (November 28, 2016) -- The National Ski & Snowboard Retailers Association (NSSRA) Board of Directors has elected officers to serve two-year terms starting January 26, 2017 at the NSSRA Annual Member Meeting in Denver.

The Board elected Teddy Schiavoni, owner of Summit Ski & Snowboard, with multiple locations in Massachusetts, to serve as Chairman. He has been a member of the Board since 2015 and has been active in snow sports industry activities for many years, including industry efforts to grow participation in snow sports.

“Teddy is a passionate advocate for specialty snow sports retailers, and he will make a great Chairman,” said NSSRA Chairman Wilbur Rice, who will remain on the Board as Immediate Past Chairman. “Teddy is an innovative and analytical thinker, and his work as an NSSRA Director has helped us in the development of our newest research product, the POS Data Program, which debuts this season.

“I look forward to working with Teddy and assisting him in moving the Association forward,” Rice added.

“Participation is our key to success as snow sports retailers,” said Schiavoni. ‘Our engagement with our customers and suppliers alike sets the course for growth across our industry. Whether it be our NSSRA data project, the SIA Snow Show, regional rep shows or relationships with organizations like USSA and PSIA, one thing remains clear: Where retailers participate, business happens!

“As we involve ourselves throughout the industry, we will become more valuable and more beneficial as a trade association: The National Ski & Snowboard Retailers Association,” he continued. “Showing up is half the battle and success begins with your presence.

“Retailers, expect me to challenge you to participate,” Schiavoni said. “The strength of the industry and the empowerment of NSSRA begins with your activity. I look forward to working together in the months and years ahead.”

Lori Underwood, Peter Glenn Ski & Sports, Fort Lauderdale, FL, was elected to a second term as Vice Chair; and Greg Dekdebrun, Dekdebrun’s Ski & Snowboard, Ellicottville, NY, was re-elected as Treasurer.

Brad Nelson, Hi Tempo Ski, Snowboard & Sail, White Bear Lake, MN, was elected to serve a three-year term as Director. Also joining the Board is Dave Nacke, President of Sports Specialists Ltd., Golden, CO.

Directors continuing their terms on the Board include:

·         Tom Fuerst, Pedigree Ski Shop, White Plains, NY

·         Tom Gately, Snowsports Merchandising Corp., Springfield, MA

·         Gordon Geiger, Geiger’s Ski & Sport Haus, Chagrin Falls, OH

·         Tracy Gibbons, Sturtevant’s, Bellevue, WA

·         Larry Merkel, Round House Sports Center, Inc., Bozeman, MT

·         Dale Schaefer, Aurora Action Sports, East Aurora, NY

About NSSRA: The National Ski & Snowboard Retailers Association is a volunteer-led organization dedicated to growing snow sports participation and to support and educate specialty snow sports retailers. Since its founding in 1989, NSSRA has served as the voice of specialty retailers, representing their interest on issues that affect the specialty retail channel. NSSRA publishes a number of research reports for specialty snow sports retailers, offers cost-saving services, and compiles and distributes the Combined Indemnified Bindings List. For more information, please contact NSSRA President Larry Weindruch, (847) 391-9825, or email: lweindruch@nssra.com.


The annual meeting of the National Ski & Snowboard Retailers Association will be held Thursday, January 26, at 5:30 PM in Room 505 of the Colorado Convention Center. This is the first day of the SIA Snow Show. NSSRA will have a booth at the Show, and we invite you to stop by. We will be joined in the booth by our partners from SportsOneSource, who will be demonstrating our new POS Data Program and answering your questions about this exclusive snow sports research offering.

NSSRA Announces New POS Data Trend Reporting Partnership

New Data Platform Will Provide Critical Aggregated Sales Data Each Week for Participating Members

MOUNT PROSPECT, IL – The National Ski & Snowboard Retailers Association (NSSRA) announces an exclusive partnership with SportsOneSource, LLC (SOS) to produce weekly snow sports sales data trend reporting using SOS’s proprietary SSI Data platform.

“This new program will report sales data to the industry on a regular, timely basis, which retailers sorely need,” said Wilbur Rice, Chairman of NSSRA Board of Directors and owner of Equipe Sport in Rawsonville, VT. “By having this critical sales data available each week, specialty snow sports retailers will be able to identify trends and make decisions closer to real time than they currently are able.

“We believe that SportsOneSource is well qualified to provide this service to our members,” Rice said. “SportScanInfo has provided timely sales data reporting on a weekly basis in many sports and outdoor-related product categories since 1998.

“We encourage all of our members to sign up for this program,” Rice added. “The more storefronts contributing their anonymous data, the stronger the data, which is a benefit to all members and for companies purchasing the research.”

The partnership between SportsOneSource and NSSRA is the first retailer-based partnership for SportsOneSource and its SSI Data platforms. SportsOneSource is launching its new SSISnowSports.com data platform this fall to provide weekly sales trend reporting based on data feeds from a broad range of retailers, including specialty shops, chain specialty retailers, big box sporting goods stores and the biggest names in Internet sales.

“The entire SportsOneSource team is excited about this partnership with NSSRA as we launch the new SSISnowSports.com platform in September,” said James Hartford, CEO of The SportsOneSource Group. “The new platform is built on our new Hybrid Tabbed Platform (HTP) technology that enables specialty retailers and vendors to move quickly across the data from footwear to apparel to essentials and hardgoods.”

The new platform will initially provide access to online weekly trend reporting across categories, brands and products, and features the ability to track sales trends by color and technology. Weekly data is available within five days of each weekly close to enable retailers to access actionable data in season as it progresses.

NSSRA members who participate in this program will provide weekly POS data to SOS, which will aggregate the data and report its findings on a weekly basis. The research will cover sales of equipment, clothing and essentials for Alpine and cross country skiing and snowboarding as well as footwear and apparel for the broader outdoor market. Participating members will receive free access to the data via SSI’s secure website. Aggregating the data at the channel and region level protects the anonymity and confidentiality of each member’s data.

At its Board of Directors meeting in January, NSSRA appointed a committee to develop a POS data research program, and the committee worked diligently to identify the best potential partner and negotiate an agreement that would benefit all members.

Committee members are NSSRA Chairman Wilbur Rice, Equipe Sport, Rawsonville, VT; and Directors Steve Rogers, Sports Specialists Ltd., Golden, CO; and Teddy Schiavoni, Summit Ski & Snowboard, Framingham, MA.

This is the second new research offering for NSSRA members this year. The Association launched its Compensation and Benefits Report in May. The Snow Sports Participation Report and Cost of Doing Business Survey have been exclusive NSSRA member benefits for many years.

For more information how to enroll in this program, please contact NSSRA President Larry Weindruch, lweindruch@nssra.com, or phone: (847) 391-9825. Companies wishing information on purchasing this data or retailers looking to develop a reporting relationship should contact Stacy Gerths, Outdoor Client Solutions Specialist at The SportsOneSource Group, at stacyg@SportsOneSource.com or call (303) 997-7302. The SportsOneSource Group will also be available for any questions at the Outdoor Retailer Summer Market this week at booth 15041 (behind Camelbak).


The National Ski and Snowboard Retailers Association is a volunteer-led organization dedicated to growing snowsports participation and to support and educate specialty snow sports retailers. Since its founding in 1989, NSSRA has served as the voice of specialty retailers, representing their interests in issues that concern the specialty snowsports retail channel. NSSRA publishes a number of research reports for specialty snow sports retailers, including the biennial NSSRA Cost of Doing Business Survey, a business-performance benchmarking tool; the annual Sports Participation in Snow Sports report; and the annual Combined Indemnified Bindings List. For more information, contact NSSRA President Larry Weindruch, (847) 391-9825, or e-mail: lweindruch@nssra.com.

About SportsOneSource/SSI Data

SportScanInfo (SSI Data) was created in 1998 by the founders of SoundScan, which measures sales data for the recording industry, and Nielsen/VNU, one of the world’s leading marketing research, information, and publishing companies. In January 2006, SportScanInfo was acquired by The SportsOneSource Group and is now the cornerstone in the company’s data business.

The SSI Data platform was initially based on technology developed to track music and video sales in North America through products such as SoundScan and VideoScan, which are now owned by Nielsen. The current SSI Data reporting platform combines over 30 years of technology, analytical expertise, and statistical modeling with contemporary database management technologies and analytical strategies that enable SSI Data to provide the broadest, deepest and most timely access to retail point-of-sale data available in the market today.

SSI Data has been providing point-of-sale data to retailers and manufacturers in the sporting goods, footwear and apparel markets for over 17 years. Members of the snow sports industry can now leverage the SSI Data reporting platform to gain visibility of retail sales from smaller, single store specialty retailers and specialty chain retailers to national footwear, sporting goods, department store and discount/mass chains.

For more information contact Stacy Gerths, Outdoor Client Solutions Specialist at The SportsOneSource Group, at stacyg@SportsOneSource.com or call (303) 997-7302.

NSSRA Recognizes and Thanks These Supporting Members

Apex Sports Group, LLC

Boa Technology, Inc.

Cross Insurance

Dryguy, LLC

Fischer Skis US

Head, USA

Horizon Agency, Inc.


Leisure Trends Group

Leki USA, Inc.

Marker-Dalbello-Volkl USA

National Ski Areas Association (NSAA)

Nils, Inc.

Nordica USA




Smith Optics

Snowsports Industries America (SIA)

Sports, Inc.

Tecnica Group USA

Turtle Fur Group

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