Welcome to the National Ski & Snowboard Retailers Association! 
NSSRA, founded in 1987, represents specialty snowsports retailers, and advocates on
their behalf on issues affecting their businesses. Each year, NSSRA holds its membership
meeting and a meeting of the Board of Directors at the SIA Snow Show. All specialty
snowsports retailers are welcome to attend.

National Ski & Snowboard Retailers Association
1601 Feehanville Drive, #300
Mount Prospect, IL 60056
Toll free: (888) 257-1168
Fax: (847) 391-9827

Larry Weindruch, President

Latest News

NSSRA Annual Membership Meeting Will Be Held January 29, 2015 at SIA Snow Show

The annual meeting of the National Ski & Snowboard Retailers Association will be held at 5:30 PM Thursday, January 29, 2015, during the SIA Snow Show at the Colorado Convention Center in Denver, Room 102. All specialty snowsports retailers are invited to attend, whether or not you are an NSSRA member. Last year, more than 100 retailers and industry members attended.

Also, we invite you to stop by NSSRA's booth at the show. We are located at Booth #4219, in the ski hardgoods section.

SIA Presents All-Day Education Event Wednesday, January 28

SIA’s INDUSTRY + INTELLIGENCE daylong educational event, Wednesday, January 28, is an opportunity to gain insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection.

It also will include two keynote speakers; top ranked US adaptive snowboarder, three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist, Amy Purdy, presenting The Power of Imagination, as well as author/motivational speaker, Brad Montgomery, who will present Happiness Improves Bottom Line Performance during a lunchtime keynote (lunch is provided).

The seminar schedule begins with Category Research Seminars presented by SIA’s Director of Research, Kelly Davis, who will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond.

The detailed list of INDUSTRY + INTELLIGENCE breakout sessions includes seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports -- Attracting Today’s Time-Starved Consumer and How Do We Increase Sales will feature SIA President David Ingemie joined by industry leaders from the retailer, rep, resort and supplier communities. They will host a panel representing all four areas of the industry to discuss the current climate of our market and how to best prepare for the years ahead.

Additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website at SIAsnowshow.com/jan28.Follow SIA on Facebook and join the conversation about INDUSTRY + INTELLIGENCE on Twitter using #SIA15intel. 

You Are Invited to Workshop for Learn To Ski and Bring A Friend

This first-ever event will share information on how these programs can help you create new customers. It will be held Friday, January 30, at 9:00 AM in Room 301 of the Colorado Convention Center.

In this session, attendees will learn:

·         How LSS(M)/Bring a Friend partners have attracted more than a half million newcomers to skiing and snowboarding.

·         What free resources are available to YOU in your own efforts to create new customers.

·         Tips that work / Planning for 2016.

·         Ways to collaborate with resorts in YOUR community.

·         Examples of Best Practices.

NSSRA is a co-sponsor of Bring-A-Friend and encourages you to attend.

2014-15 Combined Indemnified Bindings List Has been Sent to NSSRA Members

The Combined Indemnified Bindings List is available to all NSSRA members as part of their membership. If you are not an NSSRA member, we invite you to join so that you have full access to all of the exclusive member services and benefits, including the bindings list. Please direct any questions to NSSRA President Larry Weindruch, lweindruch@nssra.com.

Announcing a new NSSRA member benefit:
Sword & Shield provides cybersecurity services for retailer members

NSSRA retail members now have access to cybersecurity services through a brand new alliance between the National Sporting Goods Association (NSGA) and Sword & Shield Enterprise Security, Inc. Through the new arrangement, NSSRA retail members can manage their information security using member-only discounted rates for best-in-class cybersecurity solutions with Sword & Shield.

The first step any small- to mid-sized businesses can take to start protecting your data is a risk assessment, which will help your company determine what is at stake. Sword & Shield uses in-depth reports that feature detailed remediation steps to clearly identify and describe critical vulnerabilities and to provide a customized roadmap that leads an organization to a secure state.

By providing access to Sword & Shield’s experts, NSSRA presents a more accessible solution so you can continue to build your business without sacrificing a loss in profit or reputation. If you are interested in learning more about how Sword & Shield can help your company, please go to  http://www.swordshield.com/alliances/nsga/. A Sword & Shield representative will contact you on request. 

Protecting critical data since 1997, Sword & Shield is the premier holistic information security provider. With solutions designed to meet the needs of a dynamic security and compliance landscape, it delivers evaluation, remediation, and ongoing monitoring and management to ensure you maintain the most comprehensive security posture possible.

Unlike many consulting firms, Sword & Shield specializes in three distinct, connected areas: information security, compliance, and managed services. The consultants are certified, experienced professionals, and their security services are comprehensive, allowing them to be a single stop consulting solution.

If you have any questions, please contact Larry Weindruch at NSSRA, (847) 391-9825 or email: lweindruch@nssra.com

NSSRA Creates New Membership for Small Shops

At the 2014 its meeting in Denver, the NSSRA Board of Directors approved changes in the dues structure to $299 for managements with 1-4 shops and $499 for managements with five or more shops.

NSSRA’s membership recruitment efforts focus on a universe of approximately 2,000 managements. An examination of our membership and those who are not NSSRA members reveals that approximately 85% of large snowsports shops in the country are members of NSSRA. It also shows that a great majority of non-member ski and board shops are small, family-owned businesses, many with snowsports sales of $250,000 or less.

The Board believes that our lowest membership fee of $299 is too expensive for very small shops. It understands how important it is for these shops who wish have access to full NSSRA membership services and benefits not be shut out by the cost of joining the Association.

Therefore, the NSSRA Board of Directors approved a new membership fee of $99 for single-store retailers who sell snowsports equipment with no more than $250,000 in sales per year.

The Association has a great deal of important work to do, not the least of which is working with other industry stakeholders to increase snowsports participation. To that point, NSAA has recently published projections that show – without a concerted industry-wide effort – skier/snowboarder visits could decline by as many as 17 million visits in the next decade.

This would be disastrous for our industry, which is why we need your support and the support of all specialty snowsports shops now more than ever. NSSRA is creating a Grow the Sport effort that will provide you with the tools you need to create interest in skiing and riding in your own communities and show you how to work in partnership with areas to create new participants.

The first installment in that effort will be sent to all NSSRA members in early July, so please keep an eye on your email in box.

A downloadable membership application is available by clicking the Join NSSRA tab on the left.

The new dues level is effective immediately and will give members access to all NSSRA programs and services, which carry a value in excess of $1,000. Member benefits include:

·         Advocacy on issues affecting specialty snowsports retailers

·         Annual Combined Indemnified Bindings List

·         Exclusive NSSRA research reports

Ø  Annual Snowsports Participation Report

Ø  Biennial Cost of Doing Business Benchmarking Report

Ø  Retailer Compensation and Benefits Report (new for 2014)

·         FedEx express shipping and UPS Freight program (PartnerShip)

·         Card payment processing service (Bankcard Systems)

·         Discounted promotional financing program via store branded credit card (GE Capital)

·         Electronic marketing services (Constant Contact)

·         Website design and hosting (Skywax)

·         Business insurance program (Emery & Webb)

·         Access to the National Sporting Goods Association Information Center (via master membership in NSGA)

·         NSGA Integrated Benefits Plan (Willis Insurance, Allstate Benefits, Humana)

·         Representation at the ASTM F27 snowsports committee meetings

·         Annual membership meeting (held during SIA Show)

 For more information, please contact NSSRA president Larry Weindruch, lweindruch@nssra.com, or call (888) 257-1168. 


NSSRA Presents Inventory Management Webinars

As part of the exclusive master membership agreement between NSSRA and the National Sporting Goods Association (NSGA), all NSSRA members are eligible to view two special webinars on inventory management created by NSGA for retailers. These webinars were presented by retailing expert and author Tom Shay. Use your new member login to view them on the NSGA Learning Center. If you did not save the notice with your new login, please re-open your most recent NSSRA newsletter, which was sent via email earlier this month. The new login/membership number appears at the top. Or, you can contact NSSRA President Larry Weindruch, lweindruch@nssra.com, or call: (847) 391-9825. The webinars are also available for $295 to non-members. If you're interested in purchasing the webinars, please contact Larry Weindruch.

NSSRA Recognizes and Thanks These Supporting Members

Apex Sports Group, LLC

Boa Technology, Inc.

Comfort Zone Apparel

Cross Insurance

Dalbello Sports

Dryguy, LLC

Fischer Skis US

Head, USA

Horizon Agency, Inc.

Hotronic USA, Inc.

Leisure Trends Group

Leki USA, Inc.

Marker-Volkl USA

National Ski Areas Association (NSAA)

Nils, Inc.

Nordica USA




Smith Optics

Snowsports Industries America (SIA)

Sports, Inc.

Tecnica Group USA

Turtle Fur Group

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